Amazonin myyntilistoille näyttää ilmestyneen W.I.T.C.H Graphic Novel #1.
Ote Disneyn lehdistötiedotteesta (löytyi netin syövereistä), jossa korostetaan W.I.T.C.H.in positiivisia roolimalleja (taitavat jo etukäteen pelätä fundamentalistien reaktioita) ja Suomikin mainitaan:
"W.I.T.C.H. magazine currently has a circulation of over 1 million copies each month. The global book launch has seen W.I.T.C.H. titles propelled onto bestseller lists in several countries, including Brazil and Italy. The magazines currently sell over 100,000 copies each month in Italy, France and Spain. Girls around the world have created over 50 fan websites in response to the W.I.T.C.H. phenomenon, and a major consumer products campaign was rapidly launched as a result of tweens writing letters and clamoring for more W.I.T.C.H. Wireless downloadable W.I.T.C.H. images have also become popular with cellphone-toting girls.
Conceived and developed in Italy, W.I.T.C.H. was created as a magazine after years of socio-cultural studies of the world of young people so as to enrich, stimulate, and encourage girls with positive values that are in keeping with Disney storytelling: courage, loyalty, togetherness, tolerance, and team spirit.
"W.I.T.C.H. has all the elements of a blockbuster series: drama, adventure, humor, style, friendship, heroism, and magic - all set within a world in which adolescent girls are grappling with various kinds of transformation," says Lisa Holton, senior vice president and publisher, Hyperion Books for Children. "Millions of girls all over the world - from Thailand to Finland
- have fallen in love with this world, and we're very excited to bring it to American kids."
Creative divisions of The Walt Disney Company are already embracing W.I.T.C.H., nurturing it to become a major company initiative, with a television show set to air in February 2005, and a full consumer products program in development.
Capitalizing on the synergies created through The Walt Disney Company, the W.I.T.C.H. publishing program has an unparalleled marketing campaign behind it, including major national print advertising; a dedicated website at www.clubwitch.com;
value-added giveaways; cross-sell messaging on Walt Disney Records releases; book samplers at promotional movie screenings including The Princess Diaries 2: Royal Engagement; trailers on Disney DVD's including Lizzie McGuire and Kim Possible titles; a presence at Disney Stores, and a trailer on the company's in-flight video package on United Airlines."